Unbelievable

Submission to the YCN Student Awards 2016. The brief was to advertise the opening of the Imaginative Papers Shop, by Fedrigoni Papers at the London Graphic Centre in Covent Garden.

The idea here was to create an installation that is fun, generates curiosity and becomes a talking point leading to an increase in walk-in customers. The windows of the stationery store were imagined with huge paper faces “that couldn’t believe that Fedrigoni is now at the London Graphic centre!”

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